The hand-crafted revolution in beer has led to a backlash against the bland and mass-produced – both in the brews, and in the packaging. These 20 examples of creative beer cans, labels and cartons are cleverly tailored to the brand and the individual brew, and together, they’d make store shelves look like art galleries.
Ale Satan by Ethan Bennett
(images via: behance)The devil is definitely in the details of this amazing design by Ethan Bennet, cleverly named ‘Ale Satan.’ The cardboard packaging features devil horns on the sides, and reads ’666 Pack’ across the handle. The bottle caps are printed with pentagrams.
Porter de Glace by Mathieu Lacombe
(images via: oh beautiful beer)Rough hand-drawn typography characterizes this prototype packaging for the Ice Porter by Quebec’s Brasseurs du Monde, by Mathieu Lacombe.
Carrots Beer by Pereira & O’Dell
(images via: pereiraodell.com)“The objective was to create a buzz around this high-end fashion boutique (CARROTS) and specifically around their men’s line, driving new male customers into the store. We created a limited edition, designer beer made from carrots. We brewed the beer, handcrafted the bottle wraps, and applied the labels. The 22oz. burlap-wrapped bottles were hand-delivered as gifts to specifically targeted men and the 12oz. beers were served at CARROTS-sponsored events and in-store to enhance men’s shopping experiences. Among the hundreds that received the bottle as a gift and the ones that tried it in the store, many people actually placed orders for beer to take home, turning a unique promotional item into a sexy and successful new product. Not to mention creating a buzz around the store.”
Seven of Diamonds by Christina Berglund
(images via: christina berglund)“Seven of Diamonds Brewery is based on the beer card tradition. As the tradition goes, when a player wins the last trick of the hand with this card, his opponent must buy him a beer. Four varieties correspond with the four card suits—hearts, clubs, diamonds and spades.”
Arrogant Bastard by Thahn Nguyen
(images via: cargo collective)California State University student Thanh Nguyen redesigned the packaging for Arrogant Bastard Beer. “This was one of the first projects for my packaging class this semester: we had to repackage a food or drink product. We could either completely rebrand the product or stick with their existing logo. I chose to give the Arrogant Bastard beers a facelift using their existing logo. ”
Firewater Brew by Brian Biles
(images via: oh beautiful beer)In this student project by Brian Biles, Firewater Beer gets a redesign that’s equal parts modern and nostalgic, with wood textures and rope detail that pay tribute to the brand’s hand-crafted reputation.
Ippon Matsu by Kota Kobayashi
(images via: oh beautiful beer)The designer says, “In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means “One Pine Tree” and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”
Velkopopovicky Kozel by Yurko Gutsulyak
(images via: gstudio)“”The project is aimed at emphasizing the values of the famous Czech brand and enlarging the number of its fans.
The design of the limited edition reflects the ancient traditions as well as the mastership of the Czech brewers. Every can is a part of the Old Czechia. Beside the collectors’ design, the Velkopopovicky Kozel beer offers gifts to everyone who will unravel the special message that is encoded on the can.”